Notes on operations, websites and systems
What I learned fixing businesses across three countries, written for whoever has the problem today. No filler.
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Websites
How much does a contractor website cost?
The three real price ranges in the market, what each one includes, and how to tell which one your business actually needs before asking for a quote.
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Local business
You have 7 reviews, they have 400: what to do
When you cannot win on review count, change the currency of proof. What to use instead, and why it works better than chasing stars.
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Local business
A plumber’s website: what goes on top to get calls
People look for a plumber with water on the floor. How to order a site when the decision takes seconds and nobody is comparing.
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Search
My business does not show on Google Maps: why
The five real reasons a local business does not appear on the map, in the order worth checking them, and how to test it without fooling yourself.
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Systems
When a business needs a CRM and when it does not
Four concrete signs your spreadsheet has run out, and three situations where a CRM will complicate things more than it helps.
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Finance
Running a business across several currencies
Why a multi-currency spreadsheet lies without meaning to, the three ways to convert, and the only one that lets you compare months honestly.
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Websites
7 questions before hiring someone to build your site
The questions that separate someone who will solve your problem from someone who will hand you a file. With the answers you should expect.
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Websites
Bilingual website: when it is worth it and how to do it right
Translating with a toggle is not having a bilingual site. The difference between the two, and why one ranks and the other does not.
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Systems
Automation in a small team: where to start
How to pick the first task to automate so it gives real time back, and the three you should leave alone for now.
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Websites
A legal services website that promises no results
How to build authority in a field where regulation forbids promises, and why the required disclaimer can work in your favour.
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